Content
This privacy policy is divided into the following sections:
- What this policy applies to
- Personal data we collect about you
- How your personal data is collected
- How and why we use your personal data
- Marketing
- Who we share your personal data with
- How long your personal data will be kept
- Transferring your personal data out of the UK and EEA
- Cookies and other tracking technologies
- Your rights
- Keeping your personal data secure
- How to complain
- Changes to this privacy policy
- How to contact us
1: What this policy applies to
This privacy policy relates to your use of our application and website
2: Personal data we collect about you
The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
- your name, address and contact information, including email address and telephone number and company details
- any delivery addresses specified for your order
- information to check and verify your identity, eg date of birth
- your sex and gender, if you choose to give this to us
- your age
- location data
- your billing information, transaction and payment card or other payment method information
- bank account and payment details
- details of any information, feedback or other matters you give to us by phone, email, post or via social media
- your account details, such as username and login details
- your activities on, and use of, our website
- information about the services we provide to you
- your contact history, purchase history and saved items
- information about how you use our website and technology systems
- your personal images, videos, voice recordings where you supply these to us to generate the Personal Content
- your personal and medical data provided for the purpose of our providing the Fitness Content
You must provide this personal data to use the Application unless we tell you that you have a choice.
Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on the provision of our services.
We collect and use this personal data for the purposes described in the section How and why we use your personal data below.
3: How your personal data is collected
We collect personal data from you:
- directly, when you enter or send us information, such as when you register for an account, provide us with personal data to generate the Content, or when you contact us in relation to the operation of your Account or the creation of the Content.
- indirectly, such as your browsing activity while on our website. we will usually collect information indirectly using the technologies explained in the section on Cookies below
4: How and why we use your personal data
Under data protection law, we can only use your personal data if we have a proper reason, eg:
- where you have given consent
- to comply with our legal and regulatory obligations
- for the performance of a contract with you or to take steps at your request before entering into a contract, or
- for our legitimate interests or those of a third party
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see How to contact us below).
The table below explains what we use your personal data for and why.
What we use your personal data for | Our reasons |
Creating and managing your account with us | To perform our contract with you or to take steps at your request before entering into a contract |
Providing the Content to you, including the creation of an Avatar and Fitness Content generated by artificial intelligence | To perform our contract with you or to take steps at your request before entering into a contract |
To share with third party artificial intelligence software providers and their users for the purpose of providing the Content to you in accordance with their terms of service | To perform our contract with you or to take steps at your request before entering into a contract |
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us | For our legitimate interests, ie to minimise fraud that could be damaging for you and/or us |
Enforcing legal rights or defend or undertake legal proceedings | Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to protect our business, interests and rights |
Customising our Application and the content to your particular preferences based on a record of your selected preferences or on your use of our Application | Depending on the circumstances: —your consent as gathered by the separate cookies tool on our website —see Cookies below —where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent you may withdraw it at any time by changing the setting on the cookies tool (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn) |
Retaining and evaluating information on your recent visits to our Application and how you move around different sections for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended | Depending on the circumstances: —your consent as gathered by the separate cookies tool on our website —see Cookies below —where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent you may withdraw it at any time by contacting us by email to our contact details below – see How to Contact Us (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn) |
Communications with you not related to marketing, including about changes to our terms or policies or changes to the Content or other important notices | Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
Protecting the security of systems and data used to provide the services | To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us |
Statistical analysis to help us understand our customer base | For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
Updating and enhancing customer records | Depending on the circumstances: —to perform our contract with you or to take steps at your request before entering into a contract —to comply with our legal and regulatory obligations —where neither of the above apply, for our legitimate interests, eg making sure that we can keep in touch with our customers about existing orders and new products |
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant | To comply with our legal and regulatory obligations |
Monitoring, editing, censoring, or deleting Customer Data or the Content to determine whether it is infringing | To comply with our legal and regulatory obligations |
Marketing our services to existing and former customers | For our legitimate interests, ie to promote our business to existing and former customers See Marketing below for further information |
Training the artificial intelligence software we use | For our legitimate interests, ie to provide the best quality Content we can so we can deliver the best service to you and future customers at the best price |
Sharing your personal data with Amazon Web Services, a provider of cloud services back-up and IP infringement checking tools. | For our legitimate interests/ to comply with our legal and regulatory obligations, ie to prevent infringing use of the Application. To perform our contract with you, to ensure data is backed-up and protected. |
To share your personal data with members of our group and third parties that will or may take | Depending on the circumstances: |
control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency In such cases information will be anonymised where possible and only shared where necessary | —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to protect, realise or grow the value in our business and assets |
4.1: How and why we use your personal data—in more detail
More details about how we use your personal data and why are set out in the table below.
Purpose | Processing operation | Lawful basis relied on under the UK GDPR | Relevant categories of personal data |
Creating and managing your Account | Using, recording, structuring, storing and collating your personal account data for the purposes of setting up an account | To perform our contract with you or to take steps at your request before entering into a contract | Your personal account information |
Providing the Content to you (Fitness Content) | Using recording, structuring, storing and collating your fitness and biometric data in order to generate a Fitness Content | To perform our contract with you or to take steps at your request before entering into a contract | Your personal fitness and medical information (sensitive personal data) |
Providing the Personal Content to you (Personal Avatar) | Using recording, structuring, storing and collating your personal data, including images, videos and voice recordings in order to generate a personal avatar | To perform our contract with you or to take steps at your request before entering into a contract | Your images, photographs, videos and voice recordings |
Reviewing Customer Data or the Content to determine whether it is infringing | Using, recording, monitoring, editing, copying, censoring, or deleting your personal data | To comply with our legal and regulatory obligations | Your images, photographs, videos and voice recordings |
To share with third party software providers (D/ID) for the purpose of providing the Personal Content to you in accordance with their terms of service | Copying and sending your personal data to third party software providers in order to generate the Personal Content | To perform our contract with you or to take steps at your request before entering into a contract | Where supplied to us, your images, photographs, videos and voice recordings |
To share with third party software providers and their users (OpenAI/ ChatGPT) for the purpose of providing the Content to you in accordance with their terms of service | Copying and sending your sensitive personal data to third party software providers in order to generate the Content | To perform our contract with you or to take steps at your request before entering into a contract | Your personal fitness and medical information (anonymised) |
To share with third party software providers (Amazon Web Services) | Using, recording, structuring and storing your personal data in the cloud, searching, editing and deleting your personal data where it is contrary to our policies | To perform our contract with you or to take steps at your request before entering into a contract | Where supplied to us, your images, photographs, videos and voice recordings. Your personal fitness and medical information (anonymised). Your account information. |
Training the artificial intelligence software we use | Using recording, structuring, storing and collating your personal data, | For our legitimate interests, ie to provide the best quality Content we can so we can deliver the best service to you and future customers at the best price | Your account information, images, photographs, videos and voice recordings personal fitness and medical information |
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or other important notices | Addressing and sending communications to you as required by data protection laws, ie: —the UK GDPR or Data Protection Act 2018 Addressing and sending communications to you about changes to our terms or policies or changes to the products or other important notices (other than those addressed above) | Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(b)) Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you | —your name, address and contact information, including email address and telephone number and company details —your account details (username) —your name, address and contact information, including email address and telephone number and company details —your account details (username) |
4.2: How and why we use your personal data—Special category personal data
Certain personal data we collect is treated as a special category to which additional protections apply under data protection law:
- your personal medical and or fitness information submitted to us
- photographs of you which may disclose your race, ethnic origin or health condition
Where we process such special category personal data, we will also ensure we are permitted to do so under data protection laws.
4.3: How and why we use your personal data—sharing
See Who we share your personal data with for further information on the steps we will take to protect your personal data where we need to share it with others.
5: Marketing
We will use your personal data to send you updates (by email, text message, telephone or post) about our products and/or services, including exclusive offers, promotions or new products and services.
We have a legitimate interest in using your personal data for marketing purposes (see above How and why we use your personal data).This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
- contacting us at support@gainz.ai
We may ask you to confirm or update your marketing preferences if you ask us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell it to other organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see Your rights below
7: How long your personal data will be kept
We will not keep your personal data for longer than we need it for the purpose for which it is used. Different retention periods apply for different types of personal data.
If you stop using your account we will delete or anonymise your account data after seven years.
8: Transferring your personal data out of the UK and EEA
The EEA, UK and other countries outside the EEA and the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.
It will be necessary for us to transfer your personal data to countries outside the UK and EEA. We will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.
We will transfer your personal data to third party service providers located in the USA.
As we are based in the UK we will also transfer your personal data from the EEA to the UK.
Under data protection laws, we can only transfer your personal data to a country outside the UK/EEA where:
- in the case of transfers subject to UK data protection law, the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’ ) further to Article 45 of the UK GDPR.
- in the case of transfers subject to EEA data protection laws, the European Commission has decided that the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy decision’ ) further to Article 45 of the EU GDPR. A list of countries the European Commission has currently made adequacy decisions in relation to is available here.
- there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
- a specific exception applies under relevant data protection law
Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR, or on the basis that we are satisfied that the terms and conditions of the third parties incorporate equivalent protections under data protection laws of the jurisdiction in which they are based. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.
Where we transfer your personal data outside the EEA we do so on the basis of an adequacy decision or (where this is not available) legally-approved standard data protection clauses issued further to Article 46(2) of the EU GDPR or on the basis that we are satisfied that the terms and conditions of the third parties incorporate equivalent protections under data protection laws of the jurisdiction in which they are based. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the EEA unless we can do so on the basis of an alternative mechanism or exception provided by applicable data protection law and reflected in an update to this policy.
Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on Changes to this privacy policy below.
8.1: Transferring your personal data out of the UK—in more detail
More details about the countries outside the UK to which your personal data is transferred are set out in the table below:
Recipient country | Recipient | Processing operation (use) by recipient | Lawful safeguard |
USA | De-Identification Ltd of Corporation Trust Center, 1209 Orange St., Wilmington, New Castle County, Delaware 19801 | Generation of Content through use of proprietary artificial intelligence software | Legally-approved standard data protection clauses for transfers from a controller to processor recognised or issued further to Article 46(2) of the UK GDPR To obtain a copy of the data protection clauses, please contact us (see How to contact us) |
USA | OpenAI OpCo, LLC at 3180 18th Street, San Francisco, CA, United States | Generation of Content through use of proprietary artificial intelligence software | Legally-approved standard data protection clauses for transfers from a controller to processor recognised or issued further to Article 46(2) of the UK GDPR To obtain a copy of the data protection clauses, please contact us (see How to contact us) |
8.2: Transferring your personal data out of the EEA—in more detail
More details about the countries outside the EEA to which your personal data is transferred are set out in the table below.
Recipient country | Recipient | Processing operation (use) by recipient | Lawful safeguard |
United Kingdom | Optimum Fitness AI Limited trading as Gainz.AI, a company registered in England and Wales under company number: 14736049, of registered office 124-128 City Road, London, EC1V 2NX | Generation of Content through use of proprietary artificial intelligence software | Adequacy decision: Commission Implementing Regulation (EU) 2021/1772 of 28 June 2021 pursuant to Regulation (EU) 2016/679 of the European Parliament and of the Council on the adequate protection of personal data by the United Kingdom |
USA | De-Identification Ltd of Corporation Trust Center, 1209 Orange St., Wilmington, New Castle County, Delaware 19801 | Generation of Content through use of proprietary artificial intelligence software | Legally-approved standard data protection clauses for transfers from a controller to processor recognised or issued further to Article 46(2) of the UK GDPR To obtain a copy of the data protection clauses, please contact us (see How to contact us) |
USA | OpenAI OpCo, LLC at 3180 18th Street, San Francisco, CA, United States | Generation of Content through use of proprietary artificial intelligence software | Legally-approved standard data protection clauses for transfers from a controller to processor recognised or issued further to Article 46(2) of the UK GDPR To obtain a copy of the data protection clauses, please contact us(see How to contact us) |
8.3: Transferring your personal data out of the UK and EEA—further information
If you would like further information about data transferred outside the UK/EEA, please contact our Data Protection Officer (see How to contact us)
10: Your rights
You generally have the following rights, which you can usually exercise free of charge:
Access to a copy of your personal data | The right to be provided with a copy of your personal data |
Correction (also known as rectification) | The right to require us to correct any mistakes in your personal data |
Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data—in certain situations |
Restriction of use | The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data |
Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations |
To object to use | The right to object: —at any time to your personal data being used for direct marketing (including profiling) —in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims |
Not to be subject to decisions without human involvement | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you We do not make any such decisions based on data collected by our website |
The right to withdraw consents | If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time You may withdraw consents by contacting us in writing by email to Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn |
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see How to contact us below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
If you would like to exercise any of those rights, please email, call or write to us—see below: How to contact us. When contacting us please:
- provide enough information to identify yourself (eg your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you, and
- let us know which right(s) you want to exercise and the information to which your request relates
11: Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
12: How to complain
Please contact us if you have any queries or concerns about our use of your personal data (see below How to contact us). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with:
- the Information Commissioner in the UK
- a relevant data protection supervisory authority in the EEA state of your habitual residence, place of work or of an alleged infringement of data protection laws in the EEA
The UK’s Information Commissioner may be contacted using the details at https://ico.org.uk/make-acomplaint or by telephone: 0303 123 1113.
For a list of EEA data protection supervisory authorities and their contact details see here.
13: Changes to this privacy policy
We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you, for example via by including a link to a description of those changes on our website for a reasonable period or by other means, such as email.
14: How to contact us
You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
Address: Optimum Fitness AI Ltd, 124-128 City Road, London, England, EC1V 2NX
Email: support@gainz.ai